The website supplies a free geolocation lookup service which retrieves the area of a searched number for free. In addition the site has the ability for a user to find the owner of a number by cell phone. There are also extra paid options for reports to be published in greater detail.
There have been a few reasons brought forward to suggest why these trends have increased. One of the more obvious reasons could be because Google scrapped their reverse phone lookup service a few months ago. Also the general increased use of cell phones today will also be a contributing factor.
Adam Scott at Phone lookup website 'phone Detective' says: