Save Time and Money With Local Apps - YP(SM) App Offers "Best" Gas Options Nearby

Popular free local search app takes the homework out of finding ways to save on everyday essentials

GLENDALE, Calif., Sept. 26, 2011 /PRNewswire/ -- Consumers looking for the best gas prices have good reason to first turn to their mobile device before turning into the gas station. With the latest YP(SM) app from AT&T Interactive, consumers now have quick access to nearby gas prices with an at-a-glance view of the "best" options for easy decision-making while on the go. The popular app's growing number of money-saving features also includes the ability to not only browse coupons and discounts nearby, but also share them via Facebook, Twitter, email and SMS.
With searches for "gas stations" doubling on the YP(SM) app over the past six months(i), the integration of gas prices is a natural step in navigating users toward nearby money-saving options.
"When looking for the 'best prices,' mobile users want an app that does the homework for them and makes it easy to quickly find, choose and get to a business that meets their needs," said David Williams, vice-president of product management at AT&T Interactive. "Gas is just one of many everyday essentials where a few simple factors: location, price and brand, brought together in a thoughtful design can help direct users toward smarter choices and quicker decisions."

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